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Coca-Cola and Godiva try to reinvent coffee
19 Apr 2006
Coca-Cola and Godiva have announced a rather strange partnership, the launch of a new line of premium "indulgent" drinks, called Godiva Belgian Blends.
At first read you'd be forgiven for thinking that Coca-Cola had forgotten about the recent failures of Vanilla Coke etc, but this isnt a new flavour of Coke, this is a new flavour of coffee.
The new blends will have three flavours, Dark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla Latte -- in a sequenced national launch beginning July 31.
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